Table of contents
Define success firstThe evaluation checklistRed flags to avoidQuestions that reveal everythingDefine success first
You can’t hire well until you know what winning looks like. Write down the business outcome: more leads, more sales, fewer support tickets.
The right agency asks about business goals before quoting — the wrong one asks for your budget and disappears.
The evaluation checklist
Look at their own site and recent work: is it fast, modern, and mobile-first? Ask for case studies with measurable results, not just screenshots.
Meet the people who’ll do the work. The salesperson isn’t the one writing your code.
Red flags to avoid
Guaranteed #1 rankings, quotes with no scope breakdown, unclear code ownership, vague timelines, and teams that never ask you questions.
One red flag is noise; three or more is a pattern. Trust your gut on communication quality — it rarely improves after signing.
Questions that reveal everything
Who owns the code at the end? What does maintenance look like? How do you handle scope changes? Can I speak to a past client?
Great agencies answer these directly and without hesitation — they’ve heard them all before.
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