Table of contents
Timelines by project typeWhat actually drives the scheduleHow to speed things upWhy websites slipTimelines by project type
A simple brochure site typically takes 3–6 weeks. A marketing site with a CMS runs 6–10 weeks. An e-commerce store takes 8–16 weeks, and a custom web application 12–24 weeks.
These are working timelines — not including the discovery and content production that happen before build.
What actually drives the schedule
The biggest schedule drivers are scope, content readiness, and feedback speed. A clear scope and ready content can halve the timeline.
Design approvals are the most common bottleneck — a client who responds in days, not weeks, ships dramatically faster.
How to speed things up
Start with a clickable prototype, prepare all copy and imagery before build, and phase the project so a strong v1 launches fast.
Two-week sprints with demos keep momentum and surface problems early, when they’re cheap to fix.
Why websites slip
Projects slip because of scope creep, late content, and slow feedback — rarely because development is slow.
A fixed scope, a single decision-maker, and prepared content are the best schedule insurance you can buy.
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