Technical SEO Audit Checklist

Crawl and indexation

First, make sure Google can actually find your pages. Check robots.txt isn’t blocking anything important, and review your XML sitemap and Google Search Console coverage report.

Find and fix 404s, redirect chains, and orphan pages — pages with no internal links pointing to them are invisible to both users and crawlers.

Site structure and URLs

A flat, logical structure helps both users and search engines. Keep important pages within a few clicks of home, and use descriptive, hyphenated URLs.

Every page should have one canonical URL, unique title tags, and meta descriptions. Duplicate content and missing titles waste your crawl budget.

Speed and Core Web Vitals

Run Lighthouse and PageSpeed Insights and target 90+ performance and green Core Web Vitals. Optimize images, enable caching, and reduce render-blocking scripts.

Speed isn’t just a ranking factor — it’s a conversion factor, especially on mobile.

Schema and structured data

Structured data helps Google understand your content and earn rich results. Implement Organization, LocalBusiness, Article, FAQ, and BreadcrumbList schema where relevant.

Validate everything in Google’s Rich Results Test and fix errors before they affect your eligibility for rich snippets.

Run it yourself

Work through this checklist quarterly. Tools like Screaming Frog, Ahrefs, and Search Console make it a two-hour job for most sites.

Fix the high-impact items first — indexation and speed — and the long tail of issues compounds into measurable ranking gains.